About
The Jewel Tag, is born out of the love and passion for creating exquisite bespoke diamond jewellery. Following the Legacy of my mother, Sonali shah, who was an acclaimed jewellery designer and a connoisseur. She always believed in creating classic designs which stay in trend and add a perfect mix to your jewellery trousseau.
INSPIRATION
My core inspiration, the way to project ideas, research and innovation comes from a family provenance. Ma has been my true inspiration and support in keeping my creativity flowingg.
Her experience and zeal towards fine jewellery has been nothing less than flawless. It was her dream to start her own jewellery brand, but God had a different plan. I know with her blessing I am on the right path to keep that dream alive.
Since childhood, my interest in design and creation has been consistent and transformative. From drawing tattoos on my own body to designing custom-made shoes for celebrities, I’ve experienced multiple methods of application and technique, and the learning has never stopped. I see design in everything and anything that crosses my path.
After completing my GIA diamond grading degree, I spent the initial years of my career learning about product development and jewellery manufacturing at Rosy Blue's export division. This provided a solid foundation on which the expertise you see at The Jewel Tag have further developed.
Parallel to this job, I kept my passion for unique creations and innovation alive by founding a Men's jewellery and accessory brand called Bebajrang. The culmination of all these chapters of learning have led to the inception of The Jewel Tag, a bespoke jewellery line for Women as well as Men.
If Ma was here today, this would be the space we be working in side by side, bringing exclusive and personal pieces to you.
THE PROCESS
Within in the hands of the skilled Karigars (artisans) is where the magic happens. We work with experienced and skilled industry veterans who work efficiently in bringing your design just as you imagined it
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From the 2D sketching to the final quality checks of the piece, we take up each step meticulously, crafting remarkable jewellery for you.
With a robust supply chain, backed by the core cross-functional team across different departments, our mission is superior quality products with excellent customer care, and services as per the exemplary standards of the jewellery industry.